After years spent developing his ice fishing device The Trigger, Brendan Syrette was browsing the aisles at Canadian Tire one day when he came face to face with his own product.

For the self-described “bushman,” seeing his vision come to life, available for sale at one of Canada’s most iconic retailers, was an indescribable moment.

“I’m standing in Canadian Tire and I’m staring at The Trigger on the shelf, and I’m just – I don’t even know what to say,” recalled Syrette. “For one, it really humbles me, and two, it’s exciting.”

The Trigger holds an ice fishing rod and, when positioned properly, helps set a hook to aid in catching fish. Its simple design, comprised of steel pipe, moulded plastic and a metal pin, has struck a chord with ice fishers across North America.

by: Lindsay Kelly

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